Jean Boissonneault — 25 years reinventing insurance brokerage
Damage insurance broker, web entrepreneur and visionary of Quebec InsurTech. Founder of the Assur360 model and nominated Founder of the Year at the Global Startup Awards 2026.
An insurance entrepreneur’s journey
An insurance broker and partner for more than 20 years, Jean Boissonneault worked for the Commerce Group and then for the family firm Larose & Boissonneault, acquiring it in 1999 and selling it 10 years later with 21 employees. During his years at the helm of the firm, he built a call centre, a training school and led several strategic acquisitions.
Web pioneer
Launch of courtierweb.com and accesdirect.com in Thetford Mines — leaders in insurance search engines in Quebec.
Acquisition Larose & Boissonneault
Takeover of the family practice, development of an internal call centre and a training school for brokers.
Birth of the 360° model
Meeting of his dream team to rebuild a client-centric firm: multi-channel communication, tailor-made protection, fair price.
InsurTech Finalist
Nomination Founder of the Year at the Global Startup Awards — international recognition of the Assur360 ecosystem.
The Assur360 model: a reinvented brokerage
In 2014, seeing the consolidation of practices by insurers and an increasingly impersonal service where the client no longer even has access to his preferred broker, Jean Boissonneault decided to contact his dream team again and to reform a firm built around the client’s needs. With his entire team, he is rethinking what needs to be done in damage insurance to reinvent this profession that is more than a century old.
The customer at the heart of 360° communication
Tailor-made coverage, no more and no less, for a fair price. The client speaks to their preferred broker or gets an immediate response from a member of their team. Chat, text, phone, face-to-face meeting, email, social media — and we’re always on the lookout for the next ways to communicate.
Industry Leader and Builder
As a pioneer of the insurance web, Jean Boissonneault has generated up to 20,000 quotes per year via his online platforms. He also developed a financial services department (life and health insurance and investment), was a director at the Chambre de l’assurance de dommages (ChAD) for 3 years and chaired the committee on Internet distribution.
As a damage insurance broker, he specializes in business, surety, garage, manufacturer and construction contractor insurance. He has over 25 years of experience serving the Canadian commercial and personal insurance market, with deep expertise in specialized programs.
Business Insurance
SMEs, key accounts and tailor-made sectoral programmes.
Suretyship
Bidding, performance and payment bonds for contractors.
Garage & manufacturer
Complete coverage of industrial and mechanical risks.
Construction
General contractors, subcontractors and commercial sites.
“We understand the challenges and unpredictability of operating a business. Insurance is all about peace of mind. So I work with you to identify potential risks, minimize them, and then negotiate with insurers to get the most cost-effective protection against any loss. I make sure you have exactly the insurance you need — and the peace of mind that comes with it. »
Beyond insurance: a committed enthusiast
Cyclist, coach, speaker
Jean competes in Master road cycling races and volunteers to coach his school badminton team. He regularly gives conferences on the insurance market, web marketing and entrepreneurship.
Efficient, thorough and reliable, he is genuinely committed to helping his clients and enjoys learning about new industries to determine the best possible coverage.
In the media
Frequently asked questions
Who is Jean Boissonneault?
Jean Boissonneault is the president and founder of Assur360, a damage insurance broker with more than 25 years of experience. A pioneer of the insurance web in Quebec since 1997, he acquired Larose & Boissonneault in 1999 and created the Assur360 model in 2014. He is nominated for Founder of the Year at the Global Startup Awards 2026.
What are Jean Boissonneault’s specialties in insurance?
He specializes in business, surety, garage, fabricator and construction contractor insurance. He supports Canadian SMEs and large accounts with specialized programs and customized product offerings.
What is the Assur360 model?
The 360° model is customer-centric: tailor-made protection, no more and no less, for a fair price. It offers scalable 360-degree communication — chat, text, phone, in-person, email, social media. Each client has access to their preferred broker or can get an immediate response from a member of their team.
What role did Jean Boissonneault play at the ChAD?
He was a director at the Chambre de l’assurance de dommages (ChAD) for 3 years and chair of the committee on Internet distribution — a key role in the regulatory evolution of online insurance sales in Quebec.
Does Jean Boissonneault give lectures?
Yes. He regularly gives conferences on the insurance market, web marketing and entrepreneurship — both for professional associations and for InsurTech events. Contact us at 1-866-357-4451 for conference requests.
Is Assur360 an independent broker?
Yes. Assur360 is an independent brokerage firm registered with the Autorité des marchés financiers (AMF). We compare the offers of several Quebec insurers to find you the best coverage at the best price, with no commitment and no brokerage fees for the client.
Talk directly to Jean Boissonneault’s team
Business quote, suretyship, construction or commercial insurance — get a quick response from experienced brokers. 9+ insurers compared for you.
How to contact Jean Boissonneault or his team?
For a business insurance quote or surety mandate, fill out our online form or call 1-866-357-4451. The Assur360 team responds to you in less than 24 business hours.