Assur360 works with AMF-certified partner firms to offer Quebec companies that create, publish, broadcast or promote content a new media and entertainment insurance solution. A simple social media post, marketing campaign, podcast, video, website or advertisement can now expose your client to claims that are not covered by a standard general liability policy.
Who is Media Entertainment Insurance for?
This protection is designed for any company whose primary activity is to create, produce, publish or distribute content. It also applies to communication professionals who act on behalf of clients.
Marketing and advertising agencies
Communication agencies, digital marketing, advertising, PR and multi-platform campaign creators.
Creators and studios
Graphic designers, designers, illustrators, video editors, creative studios and content creators (YouTube, TikTok, Instagram).
Podcasts and audio
Podcast hosts, audio producers, recording studios, columnists and independent broadcasters.
Photographers and videographers
Commercial photographers, weddings, events, corporate videographers, drones and audiovisual production.
Web editors and websites
Web agencies, website developers, professional bloggers, online media and content platform operators.
Event Organizers
Producers of events, festivals, shows, conferences and brand activations.
The 7 perils covered by the policy
The solution consolidates in a single policy the protections most sought after by content companies, which are often dispersed between several contracts.
1. Intellectual Property Copyright
Unintentional use of an image, music, font, or protected trademark. Defence costs and settlements.
2. Defamation Reputation
Comments deemed defamatory in an advertisement, podcast, article or social media post.
3. Privacy confidentiality
Invasion of privacy, disclosure of confidential information, or unauthorized use of an image or voice.
4. Errors and Omissions (EO)
Professional misconduct, bad advice, input error or omission in a customer delivery causing financial loss.
5. Breach of contract
Claims related to a breach of contract — non-compliant deliverables, delays, non-compliance with a customary commitment.
6. Cybersecurity Data
Customer data leaks, ransomware, intrusions, digital privacy breaches — response fees, notifications, and defense.
7. Liability arising from the content published
Any claim by a third party (customer, competitor, plaintiff) arising out of content you created, posted or disseminated — text, images, video, audio, online or offline advertising.
7 real-life examples where this insurance protects your business
Error entering an advertising budget
A marketing agency accidentally exceeds a client’s advertising budget as a result of a data entry error. The customer demands the difference.
Copyrighted image or music
A graphic designer unknowingly uses a copyrighted image or music in a campaign. The beneficiary sends a formal notice.
Advertising deemed defamatory
A social media agency is being sued for comments deemed defamatory of a competitor of its client in a comparative advertisement.
Photo or video license dispute
A photographer or videographer is facing a dispute over copyright or licenses to use a work delivered to a client.
Podcast or creator sued for defamation
A podcast host or content creator is being prosecuted for comments made about a person, a company or a brand.
Injury during an event
An event organizer is held liable for injuries that occur during a shoot, campaign launch or brand activation.
Cybersecurity incident
A digital marketing agency is the victim of a cybersecurity incident compromising its clients’ personal data — notification obligation under Bill 25.
Why your general liability insurance isn’t enough
A standard general liability policy covers property damage and bodily injury to third parties. It almost always excludes intellectual property, defamation by the content disseminated, professional errors and omissions, and cyber incidents. Without media and entertainment police, defense costs are paid out of your pocket — often tens of thousands of dollars before a judgment is even rendered.
Advice from a broker
This policy is complementary, not a substitute. It is in addition to your existing business insurance (general liability, contents, business interruption). Our partner brokers check the two policies together to avoid duplicates and blind spots.
How to get your quote in 3 steps
Describe your business
Type of content produced, delivery channels, annual revenue, top customers. The form takes less than 3 minutes.
Analysis by a broker
An AMF-certified broker from a partner firm analyzes your profile and solicits insurers specializing in media and entertainment.
Receive your options
Compare limits, deductibles and exclusions. Get the policy that truly protects your business model — without overpaying.
Indicative prices 2026 according to company size
| Profile | Turnover | Typical | LimitIndicative annual premium |
|---|---|---|---|
| Creator / freelancer | Up to $100,000 | $ | 1M$750 – $1,200 |
| Small Studio / Podcast | $100,000 – $ | 500,0001 – $ | 2 million$1,200 – $2,500 |
| SME | Marketing Agency$500,000 – $ | 2 million$ | 2M$2,500 – $5,000 |
| Agency / Established | Producer$2 million and + | 3 – $ | 5MTailor-made |
*Indicative prices 2026 for information purposes. The actual premium depends on the profile, income, claims history and insurers used. Get your exact price in 3 minutes.
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One policy for all your content risks
Compare insurers specializing in media and entertainment in Quebec.
Get My QuoteWhat the policy can include as additional options
🎬 Audiovisual production
Equipment coverage (cameras, drones, lighting), filming errors, production stoppage, key personalities.
🌐 Advanced Cyber
Cyber extortion (ransomware), network interruption, forensic fees, notification and credit monitoring.
⚖️ Expanded defence costs
Dedicated limit for intellectual property and defamation attorneys’ fees, often outside the global limit.
📄 Creative Approval
Preventive content review service by a lawyer before publication (option offered by some specialized insurers).
How to reduce your premium
Document your processes
Typical client contracts, copyright assignments, written approvals — a strong case reduces perceived risk.
Basic IT Security
Two-factor authentication, offsite backups, password manager — direct impact on the cyber side.
Licensed image banks
Using only documented licensed stock images, music, and fonts significantly reduces the risk of IP claims.
We serve content companies throughout Quebec
Media and entertainment insurance is available to agencies, studios, creators and producers in Montreal, Quebec City, Laval, Gatineau, Sherbrooke, Trois-Rivières, Saguenay and Thetford Mines. Our AMF-certified partner firms cover all administrative regions of Quebec.
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Frequently asked questions about media and entertainment insurance
Why trust Assur360?
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Protect your content business today
An AMF-certified broker partner offers you the best media and entertainment policy available in Quebec.
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